Flying Dog announced today the release of a new and unique series of beers to be added to the brewery’s already extensive portfolio. The new “Canis Minor Series” will feature three new low-alcohol craft beers.
The four new styles include:
- Hot Dog Habanero Ginger Ale - 0.9% ABV, 2 IBU
- Unicorn Dog Sparkling Barley Wine-style Ale - 1.9% ABV, 4 IBU
- Herberos Belgian-style Root Beer Lager- 1.59% ABV, 7 IBU
“Our new Canis Minor series allows us to open some new distribution channels like the State of Utah and the Food (grocery) channel in Colorado that we previously didn’t have access to since we only brewed ales and lagers over 4% ABV,” said Neal Stewart, Flying Dog’s prime minister of marketing. “We also conducted a lot of research and found that consumers all over the country are looking for unique and great tasting craft beers that are lower in alcohol than mainstream craft beers.”
Flying Dog’s VP of Brewing Operations, Matt Brophy said that the pilot and brewing process was a challenge due to the the peculiar nature of the brews. “When the Marketing Department originally presented this idea to the production team, we thought they were nuts. But the more we piloted the product and test marketed it, the more we became convinced that low gravity might be the next big thing in craft beer,” said Brophy.
All four styles will roll out nationally in June. To celebrate their release, Flying Dog will be hosting a variety of Canis Minor Beer Dinners in major markets around the country.
OK, if you’ve gotten this far and didn’t know it yet, this is an April Fool’s joke. But based on comments, we might be brewing a Habanero Ginger Beer in the near future. Maybe.
in 4-1-2009 @ 11:05:54
Boooooo!
.
.
.
.
.
.
.
Funny though